35% Android device owners buy things with their phones
Owners of Android phones are making purchases with their cell phonesmore and more frequently, according to NPD.
From large transactions, to so-called "micro-transactions", Android applications are being used more often to buy things online and in stores. According to research firm NPD, March statistics said that 35% of Android users were using mobile payment applications, up 8% from last month.
Applications are being introduced into the Android store all the time to let smartphones purchase more and more things.
"Consumers are doing everything from basic utility (bill pay, moving money, and account management) to using the phone itself to pay for goods and services of limited value (micro-transactions), including buying a cup of coffee or movie tickets." says research director for NPD Connected Intelligence, Linda Barrabee.
Popular payment applications now include the PayPal app, Starbucks, and Fandango movies. Also popular are payment accepting applications, such as Square and Pay Anywhere. Android is certainly not alone in its variety of mobile payment apps, as iOS has quite a similar list itself.
But the entire mobile wallet scheme is not complete. Unlike with credit cards, one does not simply walk into a store and expect their phone to be accepted. The convenience of the technology is enough to convince people to use it where its available, but the market is slow to fully adopt it yet.
"Ultimately,” says Barrabee,” the success of mobile payment and wallet initiatives rests on changing entrenched consumer behaviors, and shifting the reliance on, and use of, physical wallets and all of its contents to a mobile (digital) version. In order to do this, and facilitate on-the-go consumer transactions and commerce, wireless carriers, credit card companies, and e-commerce companies need to make sure the process is convenient, simple, and secure for consumers."
Source: CNET
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